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    Book Review: Breaking Out: How to Influence in a World of Competing Ideas
    Blog: PDMA Blog | Posted By: Beth Dettmer, NPDP | Released: April 17, 2014, 4:48 am

    How does the idea entrepreneur go public, break out, and achieve influence?  How can we, too?  Breaking Out opens with an explanation of the model and concepts to “break out” and do “something that seems simple, but is difficult.

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    Using Excel spreadsheets to evaluate new product opportunities?
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: March 21, 2014, 10:39 am

    Using Excel spreadsheets to evaluate new product opportunities? 

    Excel spreadsheets can be cumbersome and time consuming. Especially if you rely on multiple spreadsheets, involve others and need to evaluate a product portfolio. Rangal can transform your Excel models into collaborative, dynamic and

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    PDMA Blog | SmartOrg, Rangal

    Book Review: Playing to Win: How Strategy Really Works
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: February 28, 2014, 2:25 pm

    Not surprisingly, A.G. Lafley’s latest offering, “Playing to Win” with co-author Roger Martin, is a superb book for anyone working in new product development (NPD) or innovation.

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    PDMA Blog | Book Review

    Book Review: The Price of Global Health
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: February 28, 2014, 2:25 pm

    This book encompasses four parts that form the backbone of this complicated journey into understanding drug pricing on a global basis: A-Drug Pricing and Market Access Basics, B-Structured Pricing and Market Access Approaches, C-Developing Integrated Global Strategy, and D-Key Healthcare Systems.

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    PDMA Blog | Book Review

    Book Review: Maximizing Project Value: A Project Manager’s Guide
    Blog: PDMA Blog | Posted By: Gerald Mulenburg | Released: November 8, 2013, 10:22 am

    From its title, this book’s obvious goal is to guide project managers in maximizing project value. Author John Goodpasture says, “Value is the worth we place upon something for which we are willing to give up something else”.

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    PIM 13 Final Conference Update: Outsmarting Google and the Craft Movement
    Blog: PDMA Blog | Posted By: Ashley Anderson | Released: October 31, 2013, 8:15 am

    The final day of the Product Innovation Management Conference (PIM 13) saw insightful keynotes from John Heath, Senior VP of Innovation at Chobani and Evan Bailyn, CEO of First Page Sage.



    "People trust Google results to be the best content on the web," - Evan Bailyn.

    Bailyn has built and sold fi

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    PDMA News | PDMA Conference

    PIM 13 Conference Update: Insights from Equifax, Aon and OCI Award Winners
    Blog: PDMA Blog | Posted By: Ashley Anderson | Released: October 30, 2013, 8:37 am

    The second day of PDMA's Product Development Management Conference (PIM 13) brought attendees together to work on innovation problems such as portfolio management, standing out amongst generic brands, and more.



    PDMA Vice Chair Robert Hale (above) welcomed attendees to Day 2 and introduced keynote

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    PDMA News | PDMA Conference

    PIM 13 Conference Update: HP, Red Hat, Chick-fil-A and more!
    Blog: PDMA Blog | Posted By: Ashley Anderson | Released: October 29, 2013, 9:18 am

    Monday marked the first day of the official 2013 Product Innovation Management Conference. Hundreds of product development professionals gathered in Phoenix to address the issue of innovating under constraint. Here's an overview of the day:



    Brenda Tollett, PDMA Conference Committee Chair (above)

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    PDMA News | Product Innovation

    PDMA Annual Research Forum Day 2 Update
    Blog: PDMA Blog | Posted By: Ashley Anderson | Released: October 28, 2013, 9:14 am

    The final day of the Research Forum continued with academics and practitioners joining together to discuss essential topics in new product development. Here are a couple highlights from the day:



    PDMA Best Student Paper Award winner Anna Sadovnikova presented her research on Understanding Variatio

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    PDMA News | Research Forum

    PDMA Annual Research Forum Day 1 Update
    Blog: PDMA Blog | Posted By: Ashley Anderson | Released: October 26, 2013, 8:43 pm

    Thank you to everyone who made the first day of the PDMA PIM 13 Annual Research Forum such a huge success! PDMA’s Annual Research Forum provides a common ground for academics and practitioners from all over the world who are pushing the envelope. Here is a recap of the day's content:

     

    PDMA Rese

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    PDMA News | Research Forum

    Using Twitter to Enhance your PIM Conference Experience
    Blog: PDMA Blog | Posted By: Dan McDonnell | Released: October 22, 2013, 5:12 pm

    PDMA's PIM 13 (#PIM13 in Twitter hashtag speak) is less than a week away. Twitter is a truly incredible tool that can greatly enhance your conference experience. You can connect with speakers and other attendees before you arrive in Phoenix, engage in dialogue, capture your key learnings and observa

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    PDMA Blog | Social media

    Book Review: The Lean Machine: How Harley-Davidson Drove Top-Line Growth
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 9, 2013, 8:49 am

    The three books in this review all approach the concept of “lean product development” in ways that are so different that reading all three books at once might leave a reader confused about what exactly lean product development is.

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    PDMA Blog

    Book Review: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 9, 2013, 8:46 am

    Business Model Generation is a hands-on manual designed to help organizational leaders formalize business concept new product development.

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    PDMA Blog

    Book Review: Serial Innovators: Firms that Change the World
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:45 am

    Man is an innovating animal. Coming to live in groups for man is an inborn trait. Ample historical evidence exists for man's innovative accomplishments in the civilizations over the ages

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    PDMA Blog

    Book Review: The Power of Co-Creation
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:44 am

    If you like learning case studies, then you will love this book! The Power of Co-Creation offers real-life stories across a breadth of industries where firms have demonstrated success by opening up product and service delivery to new players.

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    PDMA Blog

    Book Review: The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:42 am

    This final entry in coauthor Christensen's innovation trilogy complements his influential The Innovator's Dilemma (1997) and coauthored The Innovator's Solution (2003) with a notably accessible style.

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    PDMA Blog

    Book Review: Key Concepts in Innovation
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:40 am

    The subject of innovation is so multifaceted and diverse that the new product development (NPD) professional is challenged to become familiar with the various bodies of knowledge that have their own unique concepts and terminology.

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    PDMA Blog

    Book Review: Thinking on Purpose for Project Managers: Outsmarting Evolution
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:38 am

    If you've ever wondered about the many poor decisions that are made in life, this book identifies why and what can be done about making better ones.

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    PDMA Blog

    Book Review: The Lords of Strategy: The Secret Intellectual History of the New Corporate World
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:37 am

    An account of the influential growth of the strategy consulting field since the 1960s, The Lords of Strategy chronicles business strategy concept ideation and diffusion.

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    Book Review: The Lean Startup
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:35 am

    In late 2011, The Lean Startup by Eric Ries became one of the top-selling business books. A significant portion of the content is dedicated to the development of radically new products.

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    PDMA Blog

    Book Review: Take Charge Product Management
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:33 am

    Take Charge Product Management is a short, easy-to- read narrative following a newly minted product manager named Sean through his first 12 months on the job. Sean works for a small to midsized firm which had no formal product manager role prior to his appointment.

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    PDMA Blog

    Book Review: Knowledge Matters: Technology, Innovation, and Entrepreneurship in Innovation Networks
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:31 am

    This book offers notes from 18 contributors—professors, engineers, leaders, presidents, advisers, research fellows, and lecturers.

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    PDMA Blog

    Book Review: Future Search: Getting the Whole System in the Room for Vision, Commitment, and Action
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:29 am

    Corporations today must deal with change at an ever-increasing pace and scale. Change impressed on the organization from outside leads to structural gaps in organization, process, and skills sets of employees.

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    PDMA Blog

    Book Review: The Art of Invention: The Creative Process of Discovery and Design
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:27 am

    Of the many books available about invention and creativity, this author is over the top in providing the reader with not just what invention is but how to do it using clear definitions of the principles of design to make his points.

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    PDMA Blog

    Book Review: Taming Change with Portfolio Management
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:24 am

    Taming Change is packed with information for executives, project managers, product development professionals, and business process improvement specialists.

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    PDMA Blog

    Book Review: Enterprise Excellence: A Practical Guide to World-Class Competition
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:22 am

    Innovations propose value. Operations create those values in salable (and profitable) form for the organization. Execution everywhere is the most crucial activity during the progress of an innovation from its ideation to implementation (Govindarajan and Trimble, 2010).

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    PDMA Blog

    Book Review: Managing
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:19 am

    This book is a three-decades-plus follow-up to Mintzberg's 1973 book The Nature of Managerial Work (Mintzberg, 1973).

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    PDMA Blog

    Book Review: iLearning: How to Create an Innovative Learning Organization
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:17 am

    In iLearning: How to Create an Innovative Learning Organization, Mark Salisbury brings together common sense knowledge about knowledge and learning so that teams and organizations can work together more effectively.

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    PDMA Blog

    Book Review: The Innovation Manual
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:13 am

    David Midgley views innovation as the most interesting topic in business. He wrote this book as a guide for managers who need to create significant increases in value when bringing innovations to market.

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    PDMA Blog

    Book Review: Sensory Marketing
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:11 am

    The authors—business academicians and/or marketing consultants—wrote this book based on their curiosity about applying the five human senses to explore sensory marketing in practice.

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    PDMA Blog


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