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    Webcast: Collecting Product Input through a Well-Managed Customer Advisory Board Program
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: September 16, 2016, 9:33 am

    Eyal Danon and Gavin Nathan from the Ignite Advisory Group will share methods for validating corporate strategies, gathering input to product development, and deepening relationships with key clients. The live webcast will be 2 November 2016 at 1 PM Eastern (New York).

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    PDMA Blog

    Webcast: Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: September 16, 2016, 9:31 am

    Dan Adams of the AIM Institute will share new-to-the-world research to improve B2B customer insight for product development.

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    PDMA Blog

    PDMA Utah Explores the Internet of Things at Successful Summer Event
    Blog: PDMA Blog | Posted By: Robert B Male, PhD, P.E. | Released: September 15, 2016, 8:17 am

    The PDMA Utah Chapter meeting was called to order the evening of Aug. 31 after Tibetian food from Shambalya Café was served buffet style. MannMade Innovations, a Woods Cross, Utah, design company specializing in firmware/software

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    PDMA Blog

    Data as Innovation – A Sneak Peek of the PDMA Annual Conference
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 15, 2016, 7:56 am

    PDMA is pleased to announce Raleigh Gresham, Director of Global Business Traveler Insights and Experience at InterContinental Hotels Group as one of the featured 2016 PDMA Annual Conference keynote speakers.



    Raleigh has built a career around designing ways for brands and organizations to truly pu

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    PDMA Blog

    Corporates and Startups Co-Creating the Future
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 13, 2016, 11:10 am

    The old definition of innovation is dead. Now it’s, how to “stay in the game.” Established companies searching for new sources of growth need to learn how to pursue higher risk, transformative innovation beyond today’s core business. But how can they do this within organizations that are focused on

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    PDMA’s Keynote Has a Message For You
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 13, 2016, 6:30 am

    The PDMA Annual Conference is only a few weeks away. Terry Jones, Founder and Former Chief Executive Officer of Travelocity & Former Chairman of Kayak.com, is looking forward to meeting you in Atlanta, October 16-19 for the 2016 Annual Conference. Watch his video below to hear his personal message t

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    PDMA Blog

    UPS Keynote – A Sneak Peek of the PDMA Annual Conference
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 8, 2016, 10:18 am

    PDMA is pleased to announce Alan Amling, Vice President of UPS Supply Chain Solutions as one of the featured 2016 PDMA Annual Conference keynote speakers.

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    PDMA Blog

    Book Review: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
    Blog: PDMA Blog | Posted By: Stephanie Richards | Released: August 16, 2016, 7:30 am

    What Great Brands Do was written by Denise Lee Yohn, a consultant, speaker, and writer with over 25 years of experience helping organizations develop their brands. She identifies seven principles of building a brand that are interdependent on one another, resulting in a holistic approach to building

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    PDMA Blog

    PDMA Offers Product Development and Management Lessons from Top Brands at the PDMA Annual Conference
    Blog: PDMA Blog | Posted By: Ande Leslie | Released: August 15, 2016, 2:52 pm

    CHICAGO – The Product Development and Management Association (PDMA) is offering product developers and product managers the opportunity to learn new approaches, best practices and strategies for delivering greater value to their company’s product development and management programs from top brands a

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    PDMA Blog

    Stop Chasing ‘Faster Horses’
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: August 2, 2016, 7:54 am

    Henry Ford is credited with remarking, “If I had asked people what they wanted, they would have said faster horses.” Ford knew that innovation has its roots in a keen understanding of peoples’ needs rather than product improvements.

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    PDMA Blog

    Book Review: The Agility Advantage
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 19, 2016, 7:59 am

    Today, customers will change brands and products based on the newest feature sets and rapidly evolving social trends. A company cannot follow a stagnant strategy that fails to adapt to erupting market needs and widespread technological volatility. To survive against clever global competitors, a comp

    1 Comment(s) — Latest:Sep 19, 2016 12:03 AM | Average Rating: 3.5/5.0 (2 ratings)
    PDMA Blog

    Keurig Kold So-Duh Machine: The Tale of an Undead
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: July 13, 2016, 9:16 am

    Less than 10 months after the official Keurig Kold launch, it lost its fizz. Keurig, which built its empire on single-serve, pod-based beverages, just announced its discontinuation of Kold, the expensive home soda machine.

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    PDMA Blog

    Webcast: 5 Key Lessons for Successful Portfolio Optimization
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: June 28, 2016, 2:53 pm

    Getting to the right portfolio is critical for growth and cost management. Reshaping your portfolio to one that will inspire customers, make money for the business and spur further growth is crucial. In this session, Stephen Wilson, managing partner and co-founder of Wilson Perumal & Company, will d

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    PDMA Blog | Webcast

    PDMA India: Driving Innovation by Addressing Customer Needs
    Blog: PDMA Blog | Posted By: Jegan Jayabal | Released: June 14, 2016, 8:16 am

    Driving Innovation by Addressing Customer Needs

    More than 40 percent of the companies that were at the top of the Fortune 500 list in 2000 were no longer there in 2010 (Source: Brian Solis’ Future of Business), illustrating how important innovation is in fuelling continuous growth and business sust

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    PDMA Blog

    Book Review: Design Thinking
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: June 14, 2016, 7:55 am

    Design Thinking edited by Michael G. Luchs, K. Scott Swan, and Abbie Griffin.  Wiley:  Hoboken, NJ (2016).  411 + xvii pages.  US$55.

    Design thinking is an emerging trend in product development to enhance the customer experience with products. Further, it increases engagement of the entire product

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    PDMA Blog

    Call for Papers: Special Issue of Journal of Product Innovation Management: “Contemporary Issues and Critical Challenges on Innovation in Services”
    Blog: PDMA Blog | Posted By: Gloria Barczak | Released: June 3, 2016, 8:40 am

    CALL FOR PAPERS 

    Special Issue of Journal of Product Innovation Management: 

    “Contemporary Issues and Critical Challenges on Innovation in Services”

    Guest Editors

    Aron O’Cass, The University of Tasmania

    Martin Wetzels, Maastricht University 

    Motivation and Overview

    In a recent article, Ostro

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    PDMA Blog

    PDMA Pittsburgh Chapter Explores the Internet of Things (IoT)
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: May 19, 2016, 5:09 am

    The PDMA Pittsburgh Chapter invited C.J. Handron, Co-Founder and CEO of Diamond Kinetics, to speak during the May Innovation Forum.  More than 40 product development professionals gathered in downtown Pittsburgh to learn how Diamond Kinetics is helping to transform the baseball industry through the

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    Website

    Book Review: Making Innovations Happen: Fostering Innovations by Inducing Foresight
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: May 16, 2016, 1:53 pm

    Making Innovations Happen: Fostering Innovations by Inducing Foresight by Ravi Arora. CreateSpace Publishing (2015). 238 + xiv pages.  US$15.85.

    Book Review by Teresa Jurgens-Kowal, PhD, NPDP

    Ravi Arora’s new book, “Making Innovations Happen” offers a unique perspective to holistic innovation. Aro

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    PDMA Blog

    Product Managers Guide to Mutiny
    Blog: PDMA Blog | Posted By: Sid nair | Released: April 27, 2016, 9:31 am

    Originally published on LinkedIn, July 5, 2015

    You’ve joined an organization and two months in have realized that your team is building the wrong product.   You are conflicted between holding steady or changing course! Here are three steps to product management mutiny:

    About Ship  

    You have to ta

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    PDMA Blog | Product Managers

    Book Review: No One Understands You and What to Do About It
    Blog: PDMA Blog | Posted By: Charles Hammer | Released: April 19, 2016, 12:44 pm

    I like to think of myself as smart, funny, not too ugly, and the kind of person who gets things done. But what if I discovered that most of my colleagues find me dull, dim, and just plain ugly? Would it matter to me professionally? As a product manager who relies on people across the organization to

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    PDMA Blog

    Faulty Research: The Root of Many Failures and Under Performance
    Blog: PDMA Blog | Posted By: Alexander Edsel | Released: April 19, 2016, 12:43 pm

    Faulty Research: The Root of Many Failures and Under Performance

    Research is a fundamental and crucial aspect of properly executing product development and management. From understanding demographics to discovering the needs of the marketplace, product development professionals need solid data to

    1 Comment(s) — Latest:Dec 13, 2017 01:14 AM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog

    PDMA India Revitalized in 2016
    Blog: PDMA Blog | Posted By: Bharathi L | Released: April 19, 2016, 12:07 pm

    Today all over the world the most successful product companies are creating a significant percentage of wealth for their respective nations. These companies that excel in New Product Development (NPD) and Innovation are the leading companies in their respective category. In other words, these compan

    2 Comment(s) — Latest:May 15, 2016 08:22 AM | Average Rating: 3.0/5.0 (1 ratings)
    PDMA Blog

    Exploratory PD® Harnesses the Power of an ‘Adaptive’ Product Development Process to Manage Uncertain
    Blog: PDMA Blog | Posted By: Mary Drotar, NPDP | Released: March 29, 2016, 10:28 am

    Last week we introduced the PDMA Chicago Chapter to Exploratory PD (ExPD), the new approach to product development covered in our presentation at the PDMA annual conference in November 2015. ExPD is unlike traditional phased and gated processes, which prescribe standard activities used for all proje

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    PDMA Blog | Product Development

    The Innovator’s Method
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: March 15, 2016, 3:46 pm

    Lean methods are spreading well beyond the manufacturing floor.  Debottlenecking business processes, like innovation, is an emerging trend along with design

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    PDMA Blog

    The 3 Things to Consider Before Launching Agile Development
    Blog: PDMA Blog | Posted By: Irene Spitsberg | Released: March 4, 2016, 11:01 am

    There are two reasons why Agile growth strategies and innovation processes receive so much attention today. The first reason is speed. In a quickly changing market environment, companies want to innovate faster. The second reason connects to the notion that Agile development is a way to quickly expl

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    PDMA Blog

    Book Review: Innovation Governance: How Top Management Organizes and Mobilizes for Innovation
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: February 16, 2016, 3:23 pm

    Innovation Governance:  How Top Management Organizes and Mobilizes for Information.  Deschamps, Jean-Philippe and Beebe Nelson.  San Francisco, CA:  Jossey-Bass (2014).  361+xvi pages.  US$34.50.

    Book Review by Jerry Mulenburg

    This book emphasizes the two most important requirements that drive inn

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    PDMA Blog

    Book Review: Superforecasting: The Art and Science of Prediction
    Blog: PDMA Blog | Posted By: Charles Hammer | Released: January 20, 2016, 5:30 am

    Superforecasting:  The Art and Science of Prediction, Philip E. Tetlock and Dan Gardner. Crown Publishing, 2015.  352 pages.  US$28.00

    Book Review by Charles Hammer

    Understanding the needs of your customers today is hard. Anticipating the future needs of your customers when you release a new produ

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    PDMA Blog

    Book Review: Breaking Failure
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: December 17, 2015, 9:25 am

    In “Breaking Failure”, author Alexander Edsel has created a rich story that removes the mystery surrounding product success and failure, offering a refreshing blend of street wisdom and classical theory to apply problem-solving techniques from other disciplines into the crazy world of marketing an

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    PDMA Blog

    Change and Experience Create Valuable Employees
    Blog: PDMA Blog | Posted By: Kelly Mantick | Released: October 13, 2015, 6:22 pm

    By Howard W. Stolz, PMP

    Working at a company for 10 to 20 years may have been the norm in the past, but increasing competition is forcing companies to change and adapt quickly, and in that environment, individuals with broad skills and experience are highly valued. Having worked in California’s Sil

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    PDMA Blog | Board

    Agile Strategies and Start-up Thinking in Large Companies: How to Make It Actually Work
    Blog: PDMA Blog | Posted By: Irene Spitsberg | Released: October 1, 2015, 8:53 am

    Agile Innovation and Lean Startups concepts have been around for a while. But if you ever tried to apply these entrepreneurial concepts in a large company, then you know that it is quite challenging and can be frustrating. (I know this from my first-hand experience). The reason for this is actually

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    PDMA Blog


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