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    Why is Listening to the Voice of Your Customer Harder than You Think?
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: April 28, 2011, 10:10 am

    It seems like nothing stirs a good debate in product development and innovation circles better than what role customers should play in figuring out what to ship. Although it’s a lot of fun to watch, much of the discussion generates more heat than light. In today’s hyper-polarized culture...

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