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    Webcast - The Risks of Separating UI/UX From Your Development Cycle
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: August 22, 2017, 7:27 am

    During this webcast, Ameen Mirdamadi of Logi Analytics will share insights on integrating the UI (User Interface) and UX (User Experience) process into software development lifecycles.

    4 Comment(s) — Latest:Nov 29, 2017 02:57 AM | Average Rating: 0.0/5.0 (0 ratings)
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    Book Review: Sense and Respond
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: July 18, 2017, 8:07 am

    Jeff Gothelf and Josh Seiden want us to carry on a two-way conversation with our customers. In their new book, “Sense and Respond,” Gothelf and Seiden make the case for deeper customer relationships based on advances in technology and a need to react quickly in multiple markets.

    3 Comment(s) — Latest:Nov 23, 2017 05:27 AM | Average Rating: 0.0/5.0 (0 ratings)
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    Book Review: Deep Work: Rules for Focused Success in a Distracted World
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: June 12, 2017, 11:12 am

    Take a look at your calendar and consult your colleagues. Everyone is busy. Your time is booked, it seems, from the moment you step foot into the office until your head hits the pillow at night. You respond to an endless stream of emails and text messages, even after hours and on weekends. But, you

    1 Comment(s) — Latest:Oct 23, 2017 02:47 AM | Average Rating: 4.0/5.0 (1 ratings)
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    5 Advanced Degrees That Help Product Design Careers
    Blog: PDMA Blog | Posted By: Tiffany Rowe | Released: May 25, 2017, 8:10 am

    While some startups are more than eager to hire anyone with smarts and enthusiasm, established companies and engineering firms are not likely to settle for anyone with less than a bachelor degree from a top school. Product design is fulfilling and lucrative, which makes it a competitive field; to ac

    1 Comment(s) — Latest:Oct 23, 2017 02:46 AM | Average Rating: 4.0/5.0 (2 ratings)
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    Spot-Frame-Learn: From Emerging Technologies to New Business Models
    Blog: PDMA Blog | Posted By: Irene Spitsberg | Released: May 23, 2017, 8:37 am

    Last week, I was co-presenting with Owens Corning’s innovation team at the IRI 2017 Annual Meeting in Boston. We shared a success story about building organization's competency of integrating technology and business model innovation to drive business investment in new growth platforms and fast track

    2 Comment(s) — Latest:Nov 30, 2017 11:15 AM | Average Rating: 0.0/5.0 (0 ratings)
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    Apple vs. Iomega: Why Innovation Approach Matters - Part 2
    Blog: PDMA Blog | Posted By: Noel Sobelman | Released: May 19, 2017, 11:40 am

    This is the second of a 2-part series that uses a company case study as a backdrop to explore the differences between core business and new transformative business innovation approaches.

    2 Comment(s) — Latest:Dec 03, 2017 09:20 PM | Average Rating: 4.0/5.0 (1 ratings)
    PDMA Blog

    Apple vs. Iomega: Why Innovation Approach Matters
    Blog: PDMA Blog | Posted By: Noel Sobelman | Released: May 10, 2017, 9:43 am

    This is the first of a 2-part series that uses a company case study as a backdrop to explore the differences between core business and new transformative business innovation approaches.

    12 Comment(s) — Latest:Nov 26, 2017 01:06 AM | Average Rating: 2.0/5.0 (1 ratings)
    PDMA Blog

    Top Tips for Keeping Your Product Ideas Safe From Thieves
    Blog: PDMA Blog | Posted By: Tiffany Rowe | Released: May 4, 2017, 1:10 pm

    In this digital age when companies end up with huge amounts of information about consumers, there is a necessarily large focus on privacy and security. Tech giants such as Google, Apple, and Microsoft are looked at very closely and regularly post updates on the ways in which they keep customer data

    2 Comment(s) — Latest:Dec 07, 2017 09:48 PM | Average Rating: 0.0/5.0 (0 ratings)
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    Book Review: Managing Virtual Teams
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: April 18, 2017, 7:32 am

    Nearly all of us work in virtual teams. We understand that virtual teams (VT) may struggle with communication and collaboration since we don’t see our colleagues face-to-face (F2F). Yet, VTs offer many advantages for new product development (NPD) because they allow us access to diverse perspectives

    1 Comment(s) — Latest:Nov 28, 2017 05:30 AM | Average Rating: 0.0/5.0 (0 ratings)
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    How to Effectively Manage Your Team
    Blog: PDMA Blog | Posted By: Reese Jones | Released: March 16, 2017, 1:46 pm

    No matter the size of your product development team, managing it can be a challenge. As outlined by Medium, the product development team is often divided into five roles:

    Strategy.
    Engineering.
    Marketing.
    Analytics.
    Operations.

    1 Comment(s) — Latest:Dec 12, 2017 09:00 PM | Average Rating: 5.0/5.0 (1 ratings)
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