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    PDMA Director Sharon Parsons named a Bronze winner for 2016 Stevie Awards for Women in Business
    Blog: PDMA Blog | Posted By: Jaclyn Patulo | Released: November 30, 2016, 1:09 pm

    PDMA Director Sharon Parsons won a Bronze Stevie Award for Women in Business in the Employee of the Year – Business – All Other Industries category. Parsons attended the 2016 Stevie Awards dinner in New York City on Nov. 18 where she accepted the prestigious award.

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    2016 PDMA Annual Conference: A Recap
    Blog: PDMA Blog | Posted By: Ande Leslie | Released: November 15, 2016, 8:27 am

    The 2016 PDMA Annual Conference hosted another successful gathering of hundreds of product developers and product managers from Fortune 500 companies, as well as academics from universities around the world in Atlanta on Oct. 15-19.

    The event featured keynote sessions from several local Atlanta org

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    Book Review: Breaking Failure
    Blog: PDMA Blog | Posted By: Alexander Edsel | Released: November 14, 2016, 4:18 pm

    Breaking Failure by Alexander Edsel examines business failure and underperformance that occurs in many businesses and industries today. The director of the Master of Science in Marketing program for the Naveen Jindal School of Business at The University of Texas at Dallas, Edsel has more than 20 yea

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    Book Review: Collective Genius: The Art and Practice of Leading Innovation
    Blog: PDMA Blog | Posted By: Joshua Louis Cohen, Esq. | Released: October 18, 2016, 11:47 am

    Is your organization both willing and able to innovate? If not, or if you’re still getting there, “Collective Genius” will help catalyze your efforts. From the start, “Collective Genius” warns us that the ability to innovate quickly and effectively, again and again, is perhaps the only enduring comp

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    5 Steps to a Better Culture of Collaboration — and Better Products
    Blog: PDMA Blog | Posted By: Tiffany Rowe | Released: September 26, 2016, 10:53 am

    One of the most contentious relationships in any company is that of the product manager and the product or user experience designer. Without a clear division of where one role ends and the other begins, there can be conflict. It doesn’t help that others in (and outside) of the organization may not f

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