PDMA Blog

    PDMA Blog

    Looking into the Crystal Ball of Innovation
    Blog: PDMA Blog | Posted By: Kelly Mantick | Released: August 27, 2015, 11:33 am

    Every new product that you create today serves to solve a problem or provide a solution for tomorrow. PDMA Annual Conference keynote presenter Joe Tankersley explains the importance of strategic foresight in his article “Look to the Future for Today’s New Ideas.”

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    PDMA Blog

    Is the Term 'Value' Just Another Cliché?
    Blog: PDMA Blog | Posted By: Kelly Mantick | Released: August 21, 2015, 8:31 am

    The word “value” is quickly becoming a corporate mainstay, but has it lost some of its meaning through overuse? In Gerry Katz’s article “‘Value Creation,’ ‘Value Added’ and Other Business Clichés: Does VOC Have Anything to Do with This?” he addresses this question.

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    PDMA Blog

    The Seven Blind Mice, or Why the Execution of Innovation Fails.
    Blog: PDMA Blog | Posted By: Irene Spitsberg | Released: August 19, 2015, 9:29 am

    Organizations tend to spend most of their innovation efforts on generating, evaluating and selecting ideas. While this is important, the real challenge emerges when attempting to bring these ideas to market.

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    PDMA Blog

    Transfomative Innovation Is the Model of the Future
    Blog: PDMA Blog | Posted By: Kelly Mantick | Released: August 14, 2015, 7:35 am

    When the old definition of innovation no longer works, where do you turn? In Michael Docherty’s article “Collective Disruption: A New Model for Transformative Innovation” in Visions Issue 2 2015, he explains that core innovation is no longer enough –

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    PDMA Blog

    Book Review: Business Model Innovation: Concepts, Analysis, and Cases
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 14, 2015, 7:33 am

    As anyone who works in innovation knows, the world is changing rapidly.  Not only is technology advancing at a faster pace than ever, global markets are opening and

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    PDMA Blog | Book Review


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