PDMA Blog

    PDMA Blog

    Book Review: Catalyzing Innovation
    Blog: PDMA Blog | By: Michelle Greenwald | Released: December 17, 2014, 3:19 pm

    Catalyzing Innovation is a visual, strategic, inspirational, and instructional guide to help students, firms and entrepreneurs learn how to innovate more methodically, completely & creatively. The premise applies to business-to-business, business-to-consumer, non-profits and the arts. The book in

    1 Comment(s) — Latest:Dec 19, 2014 03:47 AM | Average Rating: 0.0/5.0 (0 ratings)
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    Book Review: Open Innovation: New Product Development Essentials from the PDMA
    Blog: PDMA Blog | By: Elizabeth Conner | Released: November 18, 2014, 1:42 pm

    Product innovation processes have not always been “hard walled.” They haven’t always shunned outside input or jealously guarded against leaks to the outside world.

    1 Comment(s) — Latest:Dec 19, 2014 03:53 AM | Average Rating: 0.0/5.0 (0 ratings)
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    Book Review: Winning with Risk Management
    Blog: PDMA Blog | By: Teresa Jurgens-Kowal, PhD, NPDP | Released: October 20, 2014, 12:36 pm

    New product development (NPD) is inherently risky.  Identifying new technologies, novel markets, and unique applications of products is highly uncertain. 

    1 Comment(s) — Latest:Oct 28, 2014 10:07 AM | Average Rating: 0.0/5.0 (0 ratings)
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    Webcast: Value Creation, Value Added, and Other Clichés
    Blog: PDMA Blog | By: Mark A Hart, NPDP | Released: October 3, 2014, 11:26 am

    In this fast-paced webinar, product development guru Gerry Katz will offer a somewhat different definition of “value” and will discuss the role of VOC in creating value.

    0 Comment(s) — Latest:None | Average Rating: 5.0/5.0 (1 ratings)
    Keywords: PDMA News | Webcast |

    Book Review: The First Mile: A Launch Manual for Getting Great Ideas into the Market
    Blog: PDMA Blog | By: Teresa Jurgens-Kowal, PhD, NPDP | Released: September 16, 2014, 12:50 pm

    Unsurprisingly, Scott Anthony’s new book, “The First Mile,” is delightful. Anthony draws on innovation experiences and theory to present a new innovation process toolkit. Part I of “The First Mile” defines the problem innovators face to get an idea off the ground. It take more than sexy technol

    0 Comment(s) — Latest:None | Average Rating: 0.0/5.0 (0 ratings)
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