PDMA Blog

    PDMA Blog

    Book Review: The Wide Lens: What Successful Innovators See That Others Miss
    Blog: PDMA Blog | By: Teresa Kowal | Released: February 18, 2015, 10:27 am

    Even with a systematic approach to innovation, including customer focus and advanced technologies, new products can fail when commercialized. 

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    Book Review: Innovation and Growth: What Do We Know?
    Blog: PDMA Blog | By: Adam Gardner, NPDP | Released: January 14, 2015, 8:57 am

    Innovation and Growth is a collection of papers authored by faculty members of the Olin Business School at Washington University in St. Louis, Missouri, and edited by Anjan Thakor. Each of the papers or chapters included in this book is a self-contained piece of work.

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    Book Review: Catalyzing Innovation
    Blog: PDMA Blog | By: Michelle Greenwald | Released: December 17, 2014, 3:19 pm

    Catalyzing Innovation is a visual, strategic, inspirational, and instructional guide to help students, firms and entrepreneurs learn how to innovate more methodically, completely & creatively. The premise applies to business-to-business, business-to-consumer, non-profits and the arts. The book in

    1 Comment(s) — Latest:Dec 19, 2014 03:47 AM | Average Rating: 0.0/5.0 (0 ratings)
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    Book Review: Open Innovation: New Product Development Essentials from the PDMA
    Blog: PDMA Blog | By: Elizabeth Conner | Released: November 18, 2014, 1:42 pm

    Product innovation processes have not always been “hard walled.” They haven’t always shunned outside input or jealously guarded against leaks to the outside world.

    1 Comment(s) — Latest:Dec 19, 2014 03:53 AM | Average Rating: 0.0/5.0 (0 ratings)
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    Book Review: Winning with Risk Management
    Blog: PDMA Blog | By: Teresa Jurgens-Kowal, PhD, NPDP | Released: October 20, 2014, 12:36 pm

    New product development (NPD) is inherently risky.  Identifying new technologies, novel markets, and unique applications of products is highly uncertain. 

    1 Comment(s) — Latest:Oct 28, 2014 10:07 AM | Average Rating: 0.0/5.0 (0 ratings)
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