PDMA Blog


    Book Review: Military Food Engineering and Ration Technology
    Blog: PDMA Blog | By: Carla Lynn Kuesten | Released: Apr 17, 2014 04:49 AM

    This book about feeding the warfighter begins with a quote from Frederick the Great—“Understand that the foundation of any army is the belly.  It is necessary to procure nourishment for the soldier wherever you assemble him and wh...

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    Book Review: Breaking Out: How to Influence in a World of Competing Ideas
    Blog: PDMA Blog | By: Beth Dettmer, NPDP | Released: Apr 17, 2014 04:48 AM

    How does the idea entrepreneur go public, break out, and achieve influence?  How can we, too?  Breaking Out opens with an explanation of the model and concepts to “break out” and do “something that seems simple, but is difficult....

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    Using Excel spreadsheets to evaluate new product opportunities?
    Blog: PDMA Blog | By: Elizabeth Conner | Released: Mar 21, 2014 10:39 AM

    Using Excel spreadsheets to evaluate new product opportunities? 

    Excel spreadsheets can be cumbersome and time consuming. Especially if you rely on multiple spreadsheets, involve others and need to evaluate a product portfolio. Rangal can transform your Excel models into collaborative, dynamic and ...

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    Keywords: PDMA Blog | SmartOrg, Rangal

    Book Review: Playing to Win: How Strategy Really Works
    Blog: PDMA Blog | By: Teresa Jurgens-Kowal, PhD, NPDP | Released: Feb 28, 2014 02:25 PM

    Not surprisingly, A.G. Lafley’s latest offering, “Playing to Win” with co-author Roger Martin, is a superb book for anyone working in new product development (NPD) or innovation. ...

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    Book Review: The Price of Global Health
    Blog: PDMA Blog | By: Elizabeth Conner | Released: Feb 28, 2014 02:25 PM

    This book encompasses four parts that form the backbone of this complicated journey into understanding drug pricing on a global basis: A-Drug Pricing and Market Access Basics, B-Structured Pricing and Market Access Approaches, C-Developing Integrated Global Strategy, and D-Key Healthcare Systems....

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