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    Book Review: Winning with Risk Management
    Blog: PDMA Blog | By: Teresa Jurgens-Kowal, PhD, NPDP | Released: October 20, 2014, 12:36 pm

    New product development (NPD) is inherently risky.  Identifying new technologies, novel markets, and unique applications of products is highly uncertain. 

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    Webcast: Value Creation, Value Added, and Other Clichés
    Blog: PDMA Blog | By: Mark A Hart, NPDP | Released: October 3, 2014, 11:26 am

    In this fast-paced webinar, product development guru Gerry Katz will offer a somewhat different definition of “value” and will discuss the role of VOC in creating value.

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    Book Review: The First Mile: A Launch Manual for Getting Great Ideas into the Market
    Blog: PDMA Blog | By: Teresa Jurgens-Kowal, PhD, NPDP | Released: September 16, 2014, 12:50 pm

    Unsurprisingly, Scott Anthony’s new book, “The First Mile,” is delightful. Anthony draws on innovation experiences and theory to present a new innovation process toolkit. Part I of “The First Mile” defines the problem innovators face to get an idea off the ground. It take more than sexy technol

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    Book Review: Mega Project Management: Lessons on Risk and Project Management From the Big Dig
    Blog: PDMA Blog | By: Gerald Mulenburg | Released: August 19, 2014, 1:39 pm

    Although, as this book’s title indicates, author Virginia Greiman uses the Big Dig project in Boston as the basis for discussing mega project management, she does so from her vantage as an active participant in this project, first as the deputy counsel, and then as head of risk management.

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    Book Review: Brand esSense: Using Sense, Symbol and Story to Design Brand Identity
    Blog: PDMA Blog | By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 15, 2014, 8:32 am

    Much of the customer data gathered during the market research phases of new product development (NPD) is focused on positioning the product upon commercialization. New products attempt to solve a customer’s problem while the marketing collateral yields an emotional link with the consumer.

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