Book Review: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Blog: PDMA Blog | Posted By: Stephanie Richards | Released: August 16, 2016, 7:30 am
What Great Brands Do was written by Denise Lee Yohn, a consultant, speaker, and writer with over 25 years of experience helping organizations develop their brands. She identifies seven principles of building a brand that are interdependent on one another, resulting in a holistic approach to building
PDMA Offers Product Development and Management Lessons from Top Brands at the PDMA Annual Conference
Blog: PDMA Blog | Posted By: Ande Leslie | Released: August 15, 2016, 2:52 pm
CHICAGO – The Product Development and Management Association (PDMA) is offering product developers and product managers the opportunity to learn new approaches, best practices and strategies for delivering greater value to their company’s product development and management programs from top brands a
Stop Chasing ‘Faster Horses’
Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: August 2, 2016, 7:54 am
Henry Ford is credited with remarking, “If I had asked people what they wanted, they would have said faster horses.” Ford knew that innovation has its roots in a keen understanding of peoples’ needs rather than product improvements.
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Book Review: The Agility Advantage
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 19, 2016, 7:59 am
Today, customers will change brands and products based on the newest feature sets and rapidly evolving social trends. A company cannot follow a stagnant strategy that fails to adapt to erupting market needs and widespread technological volatility. To survive against clever global competitors, a comp
Keurig Kold So-Duh Machine: The Tale of an Undead
Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: July 13, 2016, 9:16 am
Less than 10 months after the official Keurig Kold launch, it lost its fizz. Keurig, which built its empire on single-serve, pod-based beverages, just announced its discontinuation of Kold, the expensive home soda machine.