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    Book Review: The Agility Advantage
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 19, 2016, 7:59 am

    Today, customers will change brands and products based on the newest feature sets and rapidly evolving social trends. A company cannot follow a stagnant strategy that fails to adapt to erupting market needs and widespread technological volatility. To survive against clever global competitors, a comp

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    Keurig Kold So-Duh Machine: The Tale of an Undead
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: July 13, 2016, 9:16 am

    Less than 10 months after the official Keurig Kold launch, it lost its fizz. Keurig, which built its empire on single-serve, pod-based beverages, just announced its discontinuation of Kold, the expensive home soda machine.

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    Webcast: 5 Key Lessons for Successful Portfolio Optimization
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: June 28, 2016, 2:53 pm

    Getting to the right portfolio is critical for growth and cost management. Reshaping your portfolio to one that will inspire customers, make money for the business and spur further growth is crucial. In this session, Stephen Wilson, managing partner and co-founder of Wilson Perumal & Company, will d

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    PDMA India: Driving Innovation by Addressing Customer Needs
    Blog: PDMA Blog | Posted By: Jegan Jayabal | Released: June 14, 2016, 8:16 am

    Driving Innovation by Addressing Customer Needs

    More than 40 percent of the companies that were at the top of the Fortune 500 list in 2000 were no longer there in 2010 (Source: Brian Solis’ Future of Business), illustrating how important innovation is in fuelling continuous growth and business sust

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    Book Review: Design Thinking
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: June 14, 2016, 7:55 am

    Design Thinking edited by Michael G. Luchs, K. Scott Swan, and Abbie Griffin.  Wiley:  Hoboken, NJ (2016).  411 + xvii pages.  US$55.

    Design thinking is an emerging trend in product development to enhance the customer experience with products. Further, it increases engagement of the entire product

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