PDMA Blog

    PDMA Blog

    Book Review: Superforecasting: The Art and Science of Prediction
    Blog: PDMA Blog | Posted By: Charles Hammer | Released: January 20, 2016, 5:30 am

    Superforecasting:  The Art and Science of Prediction, Philip E. Tetlock and Dan Gardner. Crown Publishing, 2015.  352 pages.  US$28.00

    Book Review by Charles Hammer

    Understanding the needs of your customers today is hard. Anticipating the future needs of your customers when you release a new produ

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    Book Review: Breaking Failure
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD | Released: December 17, 2015, 9:25 am

    In “Breaking Failure”, author Alexander Edsel has created a rich story that removes the mystery surrounding product success and failure, offering a refreshing blend of street wisdom and classical theory to apply problem-solving techniques from other disciplines into the crazy world of marketing an

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    Change and Experience Create Valuable Employees
    Blog: PDMA Blog | Posted By: Kelly Mantick | Released: October 13, 2015, 6:22 pm

    By Howard W. Stolz, PMP

    Working at a company for 10 to 20 years may have been the norm in the past, but increasing competition is forcing companies to change and adapt quickly, and in that environment, individuals with broad skills and experience are highly valued. Having worked in California’s Sil

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    Agile Strategies and Start-up Thinking in Large Companies: How to Make It Actually Work
    Blog: PDMA Blog | Posted By: Irene Spitsberg | Released: October 1, 2015, 8:53 am

    Agile Innovation and Lean Startups concepts have been around for a while. But if you ever tried to apply these entrepreneurial concepts in a large company, then you know that it is quite challenging and can be frustrating. (I know this from my first-hand experience). The reason for this is actually

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    Cracking the Code: How to Innovate and Execute Great Ideas
    Blog: PDMA Blog | Posted By: Irene Spitsberg | Released: September 17, 2015, 12:12 pm

    There is myth and mystique surrounding innovation, namely that its key lies in finding great ideas and selecting the best ones. However, this quickly dissolves when these ideas meet the challenges of execution.  The troubling fact is that as companies are pursuing entrepreneurial and intrapreneurial

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