Book Review: Sense and Respond
Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: July 18, 2017, 8:07 am
Jeff Gothelf and Josh Seiden want us to carry on a two-way conversation with our customers. In their new book, “Sense and Respond,” Gothelf and Seiden make the case for deeper customer relationships based on advances in technology and a need to react quickly in multiple markets.
Book Review: Deep Work: Rules for Focused Success in a Distracted World
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: June 12, 2017, 11:12 am
Take a look at your calendar and consult your colleagues. Everyone is busy. Your time is booked, it seems, from the moment you step foot into the office until your head hits the pillow at night. You respond to an endless stream of emails and text messages, even after hours and on weekends. But, you
5 Advanced Degrees That Help Product Design Careers
Blog: PDMA Blog | Posted By: Tiffany Rowe | Released: May 25, 2017, 8:10 am
While some startups are more than eager to hire anyone with smarts and enthusiasm, established companies and engineering firms are not likely to settle for anyone with less than a bachelor degree from a top school. Product design is fulfilling and lucrative, which makes it a competitive field; to ac
Spot-Frame-Learn: From Emerging Technologies to New Business Models
Blog: PDMA Blog | Posted By: Irene Spitsberg | Released: May 23, 2017, 8:37 am
Last week, I was co-presenting with Owens Corning’s innovation team at the IRI 2017 Annual Meeting in Boston. We shared a success story about building organization's competency of integrating technology and business model innovation to drive business investment in new growth platforms and fast track
Apple vs. Iomega: Why Innovation Approach Matters - Part 2
Blog: PDMA Blog | Posted By: Noel Sobelman | Released: May 19, 2017, 11:40 am
This is the second of a 2-part series that uses a company case study as a backdrop to explore the differences between core business and new transformative business innovation approaches.