PDMA Blog

    PDMA Blog

    Book Review: Brand esSense: Using Sense, Symbol and Story to Design Brand Identity
    Blog: PDMA Blog | By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 15, 2014, 8:32 am

    Much of the customer data gathered during the market research phases of new product development (NPD) is focused on positioning the product upon commercialization. New products attempt to solve a customer’s problem while the marketing collateral yields an emotional link with the consumer.

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    Book Review: Creating Innovative Products and Services: The FORTH Innovation Method
    Blog: PDMA Blog | By: Stephane Bardin, NPDP | Released: June 20, 2014, 1:18 pm

    Developing new products is daunting.  Yet new products are critical to the long-term success of any organization.  They invigorate your product portfolio, enlarge your bottom line, and interest new consumers to discover your products. 

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    US Manufacturers Reboot: Three Initiatives for Success
    Blog: PDMA Blog | By: PDMA Headquarters | Released: May 21, 2014, 9:49 am

    By Christine H. Luzar and Ann H. Debelack

    OVERVIEWWith economic indicators painting an ambiguous near-term outlook, many US manufacturers question the timing and feasibility of new capital investment and hiring.

    Key takeaways from projects completed in the last six months suggest the pressure to r

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    Virtual Conference: Learn Innovative Product Development Strategies at PIPELINE 2014
    Blog: PDMA Blog | By: PDMA Headquarters | Released: May 20, 2014, 2:29 pm

    Join more than 2000 product development peers from around the globe at PIPELINE 2014 – The Free Virtual Conference for Innovative Product Development on Friday, June 6.

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    Innovate Carolina 2014 Conference Featured Outstanding Speakers
    Blog: PDMA Blog | By: Barbara Benton | Released: May 15, 2014, 9:25 am

    Innovate Carolina, the annual one-day conference of PDMA's Carolinas chapter was held Friday, April 25. This year's conference took place at the North Carolina Biotechnology Center in Research Triangle Park, with the theme, “Building Your Career Toolkit: Innovative Paths for Innovative Development”.

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