Webcast: A Look Under the Hood of Outstanding Corporate Innovators - May 15

    By: Sean Samet on Apr 24, 2013

    May 15th

    Presented by:

    Sally E. Kay, Chair, PDMA OCI Selection Committee
    Thomas P. Hustad, Professor Emeritus of Marketing, Kelley School of Business, Indiana University

    Lessons learned from proven successful practitioner companies provide very effective techniques for companies facing challenges in improving their own new product/service development performance. The 47 companies which have won PDMA’s prestigious Outstanding Corporate Innovator Award (OCI) for sustained quantifiable innovation success have provided a valuable set of such lessons. This webcast details the lessons learned and shows how they have changed during the 25 years in which OCI has been awarded.  It will also take a ‘look under the hood’ at the practices that have contributed to the success of  recent OCI Winners.  Presenters Thomas Hustad ( Professor Emeritus of Marketing, Kelly School of Business, Indiana University) and Sally Kay (Principal, Strategic Product Development  and retired Dow Chemical  and GlaxoSmithKline) will lead the webcast. Participants also will have the opportunity to hear directly from executives at several winning firms about they achieved innovation success in the face of the innovation challenges they have faced.  This webcast is based on materials that can be found in Chapter 24 of The PDMA Handbook of New Product Development, 3rd Edition.

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    Released: April 24, 2013, 9:00 am | Updated: May 31, 2013, 1:43 pm
    Keywords: PDMA News | Body of Knowledge | Driving Innovation | New Product Process & Execution

    Mark A Hart, NPDP Many talk about innovation. Few succeed.
    By: Mark A Hart, NPDP | Posted: May 14, 2013, 8:15 am

    This is why Tom Hustad recommends that you take advantage of this opportunity...

    "There are a lot of people who talk about innovation but this is a rare opportunity to hear from companies who succeed at innovation continuously over a five year period of time. So if you really aspire to be an innovator, don't just read about it. Come and hear about successful tools, practices, strategies, and cultures which achieve great results." Tom Hustad 7 May 2013

    Mark A Hart, NPDP At least fve years of innovation success
    By: Mark A Hart, NPDP | Posted: May 17, 2013, 12:28 pm

    This is why Sally E Kay recommends that you take advantage of this opportunity...


    "I spent a lot of years in the corporate world and I would have died for this kind of opportunity to hear from people who really faced the same challenges I faced and figured out how to make it happen." Sally E Kay 7 May 2013

    "Innovation is one of the major challenges facing corporations today. The companies that we are going to hearing from are companies with proven innovation track records. They have had to demonstrate at least five years of innovation success and they have to have practices and process which have contributed to that success. This is an opportunity to hear from those companies and from executives in those companies about the challenges they face in innovation and how they address them to achieve innovation success. It is that rare opportunity to look under the hood of a successful innovator." Sally E Kay 7 May 2013

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