PDMA Launches “The PDMA Handbook of New Product Development, 3rd Edition”
If you have a copy of the first or second editions of “The PDMA Handbook of New Product Development,” there is a good possibility that it is beginning to show its age and contains numerous paper clips, page markers and highlights on the sections you frequently refer.
The second edition was launched in 2005 and in the past eight years, the field of new product/service development has seen significant changes as innovation has become more critical to corporate success and even survival.
As the product development area continues to evolve, it is fitting that PDMA launch the latest edition of its PDMA Handbook on New Product Development. Launched in January 2013,“The PDMA Handbook of New Product Development,” provides an exceptional review of cutting edge topics that will help both new and experienced product development leaders. Key chapters from the second edition have been updated to reflect new learnings about the practices, processes and tools critical to achieving and sustaining product development success in today’s world. Chapters also have been added to deliver valuable information about emerging practices such as venturing, virtual product development and the use of social media in NPD.
While there are numerous new product development handbooks available, “The PDMA Handbook of New Product Development”is a unique, must have resource. As the premier global advocate for
professionals and organizations working in the field of new product/service development, PDMA has included content on the critical aspects of product development success, including its 2012 Best Practices Research (Chapter 25) and Lessons Learned from Outstanding Corporate Innovator Award Winners (Chapter 24). It also contains “under the hood” looks at the keys to success from organizations with proven innovation track records such as Corning (Chapter 10) and DSM (Chapter 5).
“The PDMA Handbook of New Product Development” is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experienced professionals seeking insights on emerging concepts. It is relevant for people in all functions of the firm and for those in all product or service industries.
The editor for the most recent edition is Ken Kahn, PhD, professor of Marketing and director of the da Vinci Center for Innovation at Virginia Commonwealth University (VCU). Associate editors are Sally E. Kay, strategic product development; Rebecca J. Slotegraaf, PhD, associate professor of Marketing and Whirlpool Faculty Fellow at the Kelly School of Business, Indiana University; and Steve Uban, inventor and consultant.