The PDMA.NL Special Interest Group on Co-Creation

    By: Dolf Wittkamper on Sep 19, 2012

    A Special Interest Group on Co-Creation has been created by the PDMA.NL. It is from now on hosting the global Co-Creation Awards.


    The PDMA.NL Special Interest Group on Co-Creation

    The Co-Creation Association ( was founded in 2010 and aims to further develop and enrich the knowledge on co-creation, in order to boost the development and professionalization of the discipline, both in business as in scientific research. It has recently become a Special Interest Group of the PDMA.NL.


    Co-creation is defined as the act of involving customers and/or stakeholders in the innovation, marketing or value creation processes of private or public organizations. Co-creation has become increasingly popular with brands and organizations looking to source fresh ideas for developing new products or creating more engaging and authentic communication.


    The first activity of the PDMA Co-Creation SIG is to organize the third edition of the Co-Creation Awards in collaboration with the Co-Creation Forum, Capgemini and eYeka.


    Co-Creation Awards: Call for entries at

    The 2012 edition of the Co-Creation Awards is set to benchmark excellence in co-creation for businesses and non-profit organizations, on a global scale.

    The Co-Creation Awards will celebrate successful implementation of co-creation projects and will reward the best use of co-creation for product, service or process innovation as well as marketing & communication in the private and public sectors.


    Companies or organizations that are the prime beneficiary of co-creation projects’ results can submit case studies at Partners of the prime beneficiary such as consultancies, experts, suppliers or project participants can submit case studies to the organizers too with the expressed consent of their client.


    Case studies from 2012 and cases from 2011 or older if they are active case studies not submitted earlier, are eligible.


    An international jury comprising of thought-leaders in co-creation and marketing will be unveiled at a later date. The 2012 Co-Creation Award winners will be announced on the 8th of November during a live, streamed event hosted by Capgemini in the Netherlands.


    About the organizers & sponsors of the Co-Creation Awards:

    The Co-Creation Award was created in 2010 by the Co-Creation Association, now a Special Interest Group of the PDMA ( and the premier global advocate for product development and management professionals). The 2012 co-creation award is made possible through a coalition of partners working together to promote co-creation:  The PDMA.NL, the Co-Creation Association (, the Co-Creation Forum ( - an industry community and networking group dedicated to enabling and educating on the topic of Co-Creation), Capgemini Consulting ( - the Global Strategy and Transformation Consulting brand of the Capgemini Group - one of the world’s foremost providers of consulting, technology and outsourcing services) and eYeka ( - the global market leader in online co-creation).


    Media contact:


    About the Co-Creation Forum

    The Co-Creation Forum is an independent industry community and networking group that is dedicated to enabling and educating on the topic of co-creation by growing awareness in the U.S. and beyond through best practices, case studies, events, newsletters and more. We feature members from all parts of the co-creation community including companies, consultants, academics, solution providers and non-profits that share our passion and our willingness to promote co-creation. Current members include Local Motors, Promise, eYeka, Forrester Research, BrightIdea, Nielsen, PopTent and many more.


    About Capgemini Consulting:

    Capgemini Consulting is the global strategy and transformation consulting organization of the Capgemini Group, specializing in advising and supporting enterprises in significant transformation, from innovative strategy to execution and with an unstinting focus on results. With the new digital economy creating significant disruptions and opportunities, our global team of over 3,600 talented individuals work with leading companies and governments to master Digital Transformation, drawing on our understanding of the digital economy and our leadership in business transformation and organizational change.

    Find out more at:


    About eYeka

    eYeka is the global market leader in online co-creation. We enable marketers who have no time to fail to accelerate the creation and marketing of more relevant products by leveraging a wealth of creative ideas developed by a community of over 200,000 creative individuals. 40 leading brands such as P&G, Kraft, Coca-Cola, Unilever, Nestle, Danone, Hyundai and Microsoft are already tapping into eYeka's community. Discover why at

    Released: September 19, 2012, 2:40 pm
    Keywords: PDMA News | Co-Creation

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