2016 PDMA Annual Conference: A Recap

    By: Ande Leslie on Nov 15, 2016

    use this.pngThe 2016 PDMA Annual Conference hosted another successful gathering of hundreds of product developers and product managers from Fortune 500 companies, as well as academics from universities around the world in Atlanta on Oct. 15-19.

    The event featured keynote sessions from several local Atlanta organizations, including Doug Shipman who shared an inspiring presentation on the conception and building of the National Center for Civil and Human Rights, rated the #2 museum in the U.S.

    Alex Hodges from Halyard Health shared his case study and the unfortunate failures that can occur during the innovation process – a session that attendees found “valuable to hear about the difficulties, setbacks and learnings with a lot of authenticity.”

    Terry Jones’ shared his insights on the business of innovation as Founder and Former CEO of Travelocity and Former Chairman of Kayak.com. One attendee even commented, “This presentation alone is worth the price of the PDMA conference.”

    The conference also annually recognizes PDMA’s Outstanding Corporate Innovator (OCI) recipients, including Xerox Services Division, who was the 2016 recipient. Xerox shared their journey to launch numerous unique new services in the transportation, healthcare and customer care industries.

    Executives from past Outstanding Corporate Innovator recipients participated in an interactive discussion panel about how to sustain innovation success and disrupt the future. Sharing perspectives from panelists from BD (Becton, Dickinson, and Company); The Clorox Company; New Pig; Herman Miller; and Dow Chemical, attendees shared that the panel was “valuable and impressive.”

    PDMA thanks each attendee, speaker, sponsor, planning committee member and innovation enthusiast who made this event a success. From the 2016 Annual PDMA Research Forum to the Outstanding Corporate Innovator award winner reception, each day held new and exciting sessions for attendees to connect with professionals and academics in the new product development world while learning new skills.

    For an insider look at the 2016 PDMA Annual Conference, check out the conference photo album at www.pdma.org/photos

    Released: November 15, 2016, 8:27 am | Updated: November 15, 2016, 8:30 am
    Keywords: PDMA Blog

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