Webcast: Managing Innovation from Ideation to a Scalable Business - Lessons from the Real World

    By: Allison LeMay on Jul 17, 2012

    Webcast: Managing Innovation from Ideation to a Scalable Business - Lessons from the Real World


    For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business leaders been disappointed with ideation? Why have many companies failed to realize the promise of innovation? SmartOrg’s David Matheson will provide answers to these and other questions and introduce a business model for selecting, developing and successfully exploiting innovative business opportunities.

    Join Matheson and SmartOrg for the August 16 PDMA Webcast, where you’ll learn:

    1. Five must-do’s to create higher value from your innovation
    2. Why ideas alone are insufficient to drive innovation
    3. A model for moving product innovation from ideation to a scalable business

    Register today!

    Meet the Speaker:

    David Matheson
    Ph.D., Co-Founder, President and CEO
    David has helped senior management of firms in the United States and Europe improve their results from portfolio management, product development, innovation, R&D, capital investment and strategy.  He is an expert on measuring value and managing uncertainty.  He is co-author of the best selling book, The Smart Organization: Creating Value through Strategic R&D (Harvard Business School Press) and has authored numerous articles on innovation, portfolio management and decision making.  In addition to being at the helm of SmartOrg, he is a board member of Photozini, Inc. and a Fellow with the Society of Decision Professionals.  His Ph.D. is from Stanford University where he teaches Strategic Portfolio Management at the Stanford Center for Professional Development.

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