Every new product that you create today serves to solve a problem or provide a solution for tomorrow. PDMA Annual Conference keynote presenter Joe Tankersley explains the importance of strategic foresight in his article “Look to the Future for Today’s New Ideas.” He says, “Every new product embodies a story about the future. Those futures can be well researched and carefully crafted or they can be built on untested assumptions and unchallenged worldviews.”
Strategic foresight isn’t intended to be the innovation version of palm reading – it is a critical tool to expand your horizons to help you consider all the possible futures of your product, thus enlarging the innovation landscape.
The three steps involved in applying strategic foresight include: trend scanning, trend clustering and understanding your clusters. This methodology can be an ongoing aspect of your product development process to help you create the right product at the right time. Read more in Tankersley’s article in Issue 2 2015 of PDMA Visions.
Released: August 27, 2015, 11:33 am
| Updated: August 27, 2015, 11:33 am