Webcast: Reinventing VOC for B2B: 12 New Rules from New Product Blueprinting
This webcast will cover four awkward realities and 12 new rules that offer a great summary of topical points for Product Developers involved in Business-to-Business (B2B) organizations. Download a free interactive e-book “Reinventing VOC for B2B” to get a preview of the content. This webcast is appropriate for all titles and levels interested in Voice-of-the-Customer (VOC) and product innovation, from operations to the C-suite.
Here is what Dan Adams shared with the webcast production team:
"This e-book is brand new… published ~10 weeks ago for the first time ever. In it, we reveal some very practical tips for B2B VOC that we’ve never shared publicly before in any forum. In fact, our hard-cover book—New Product Blueprinting: The Handbook for B2B Organic Growth—doesn’t even cover these methods. (Until now, we had only shared these with clients.) Also, we’re providing some video instruction—in the e-book and, if possible in the webcast—that non-clients have never seen before." Dan Adams 15 November 2013.
Download the webcast recording of Dan Adams and Dave Loomis from Advanced Industrial Marketing where you will learn:
Learn why your current VOC is boring and why your NPD process is backward
Understand how to drive to desired customer “outcomes”, not just implement customer ideas
Discover what interviewing down the value chain will do to improve your innovation success
Meet the Speakers:
Dan Adams Founder and President, Advanced Industrial Marketing
Dan is the founder and president of AIM and the inventor of New Product Blueprinting, a method for improved voice-of-customer (VOC) for B2B. He has written a book on the subject, an award-winning article for PDMA (with DuPont) and the new e-book on “12 New Rules.” Dan recorded and produced over 20 hours of video training content for his process, has trained thousands in New Product Blueprinting and has worked with over 30 Fortune 500 Companies, including GE, Dow, DuPont, Sherwin-Williams, Air Products, Saint-Gobain, ITW and more. Training takes place around the globe in the US, Europe, Japan, China, Australia and more.
As Senior VP, Dan is involved in all aspects of AIM's business, including training, curriculum, operations, marketing and business development. Before AIM, Dave was an AIM client and for 15 years directed marketing excellence and strategy at NACCO Industries, a $3B diversified holding company. His background includes consulting in distribution channel strategy, as well as advertising. He has consulted for numerous global brands, including Xerox, Westinghouse, Allstate, Hamilton-Beach, and more. In addition, Dave was an Adjunct Professor of Marketing at Case Western Reserve University’s Weatherhead School of Business, teaching innovation, branding and consumer behavior for four years. He has led over 400 hours of class time. He also has a marketing blog, which includes 365 short essays on marketing for one full year. Dave has been quoted in the New York Times.
John Apgar is a senior product manager at Diebold. He is responsible for assigned product lines from initial development through the entirety of the product's lifecycle. He directs the changes required for product design, support, features, improvement, and obsolesence to address current or new market segments.
With 13 years of marketing experience, John has held roles in product management, business development, and strategic marketing prior to his current role. John holds a Master’s degree in Marketing from Webster University and a Bachelor’s in Management from York College of Pennsylvania.