PIM 13 Final Conference Update: Outsmarting Google and the Craft Movement

    By: Ashley Anderson on Oct 31, 2013

    The final day of the Product Innovation Management Conference (PIM 13) saw insightful keynotes from John Heath, Senior VP of Innovation at Chobani and Evan Bailyn, CEO of First Page Sage.

    Evan Bailyn First Page Sage PIM13 PDMA

    "People trust Google results to be the best content on the web," - Evan Bailyn.

    Bailyn has built and sold five successful businesses before the age of 30. His secret to success? Dominating Google and being the top dog in each niche. Bailyn walked attendees through his proven process and gave them tools to excel in search engine optimization and thought leadership.

    John Heath Chobani PIM13 PDMA

    "Craft is the future of commerce," - John Heath.

    Heath closed the event and showed how the craft movement made Chobani the number one yogurt brand in the United States. Heath explained that the craft movement represents a shift in consumer preferences. He shed light on how innovators in all industries can speak to the consumer's new desire for humanity and transparency in how their products are made.

    Thank you to everyone who made PIM 13 such a great success. We are eager to hear feedback from attendees on this year's new format. Please send us your thoughts at pdma@pdma.org. Remember to save the date for PIM 14, October 16-23, 2014 in Denver, Colorado.

     

    Released: October 31, 2013, 8:15 am
    Keywords: PDMA News | PDMA Conference


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