The final day of the Research Forum continued with academics and practitioners joining together to discuss essential topics in new product development. Here are a couple highlights from the day:
PDMA Best Student Paper Award winner Anna Sadovnikova presented her research on Understanding Variations in Stock Market Reactions to Announcements of Strategic Green Alliances during the Triple Bottom-line Innovation session.
Past JPIM Best Paper Award winner Soren Salomo (pictured above) shared research process insights along with fellow winners Gina O'Connor and Barry Bayus during the Reflections and Insights from Past JPIM Best Paper Award Winners session. The session ended with a stimulating discussion about how to best provide breakthrough academic research to NPD practitioners.
Check out the full Day 2 Research Forum schedule:
Session: Triple Bottom-line Innovation "Understanding Variations in Stock Market Reactions to Announcements of Strategic Green Alliances" By Anna Sadovnikova and Ashish Pujari "Contributors to and Outcomes of Sustainability Innovation: A Resource-Based View" By Kelly Weidner and Cheryl C. Nakata "How Launching Green New Products Can Influence Brand Equity" By Mitchell C. Olsen, Rebecca Slotegraaf and Sandeep Chandukala
Session: Creativity and Innovativeness in NPD "Managing the relationship between creativity and innovation: A meta-analysis of organizational, cultural and environmental factors" By Hessam Sarooghi, Dirk Libaers and Andrew Burkemper "Cognitive style and Innovation" By John Ettlie "Strategy Process for Discontinuous Innovation: In case of Japanese Established Companies" By Masamichi Ishii and Yasunori Baba "Sensemaking as an Alternative Approach to Innovation Management in Professional Service Firms" By Floortje Blindenbach-Driessen
Session: Improving NPD "The Influence of Marketing in New Product Development Teams" By Haisu Zhang and Alan Malter "New Service Development: In Need of a Reboot?" By Wim Biemans, Abbie Griffin, and Rudy Moenaert
Session: Reflections and Insights from Past JPIM Best Paper Award Winners Gloria Barczak (Chair); Panelists: Gina O'Connor, Soren Salomo, Barry Bayus
Special Session: Future Research with the PDMA Comparative Performance Assessment Study Database Steve Markham
Interest Group Research Discussions: Participant groups can potentially develop manuscripts through the empirical analysis of the CPAS Database that can be submitted for review and publication in a special online issue of the Journal of Product Innovation Management.