Webcast: How Lean Agile Changes the Product Manager's Job

    By: PDMA Headquarters on Oct 09, 2013

    Webcast: How Lean Agile Changes the Product Manager's Job

    Presented by: Andy Singleton, CEO and Founder of Assembla, Inc.

    This webcast took place November 7, 2013. Registration is closed. To download the recording, click here

    At Assembla, they are doing things that are not in the textbooks... YET.

    The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes.  How do you adapt to these changes?  What new powers do product manager’s gain, and how can you use them effectively?
    We will discuss:

    • The basics of Lean Agile
    • How to release more frequently
    • Requirements gathering as a team sport
    • Delivering a great user experience with “Story Owners”
    • Real-time feedback: How to get it, how to use it
    • Feature switches: A technique for better testing and staged releases

    Join Andy Singleton from Assembla, Inc. for the November 7, 2:00 PM EST (New York) / 1:00 PM CST (Chicago) Webcast, where you will learn:

    1. What is Lean Agile, and how it makes companies more competitive
    2. How Lean Agile processes change the product manager’s job
    3. How to recruit and manage “story owners” to ensure the delivery of features with high value to customers



    After attending this webcast, you will be able to go back to your team and help them in their quest to release more frequently with less stress. This is great for product management because it reduces the delay you have in getting your product to market and seeing your ideas realized. 

    In addition, you will be able to recruit story owners to help you make great features with a great user experience

    Meet the Speaker:

    Andy SingletonAndy Singleton
    CEO and Founder, Assembla, Inc.

    Andy Singleton is the founder of Assembla, where he leads an Agile software development team that crosses 15 countries. He has built more than 20 software and information products. He founded PowerSteering Software, a company providing project portfolio management software and Cambridge Interactive, an eBusiness developer. Andy speaks frequently on webinars and has presented at events hosted by professional organizations such as Agile New England and companies like Perforce and WANdisco. He most recently published the eBook “Unblock! A Guide to the New Continuous Agile” (available at http://www.continuousagile.com/unblock/). He has a BA in Applied Mathematics from Harvard.

    LinkedIn: www.linkedin.com/pub/andy-singleton/0/144/831

    Meet the Moderator:

    John ApgarJohn Apgar
    Senior Product Manager, Diebold Inc.

    John Apgar is a senior product manager at Diebold. He is responsible for assigned product lines from initial development through the entirety of the product's lifecycle. He directs the changes required for product design, support, features, improvement, and obsolesence to address current or new market segments. 

    With 13 years of marketing experience, John has held roles in product management, business development, and strategic marketing prior to his current role.  John holds a Master’s degree in Marketing from Webster University and a Bachelor’s in Management from York College of Pennsylvania.

    Released: October 9, 2013, 3:01 pm | Updated: November 8, 2013, 3:11 pm
    Keywords: PDMA News

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