Product Marketing Manager (March 2014)
The Product Marketing Manager will lead the company's efforts to successfully build industry leading market share for its innovative products. This position will take ownership for customer and field-facing product marketing functions of the company’s EV bus for transit agencies and commercial operator product lines ranging from: creating a marketing plan to support category revenue targets, product roadmap development, product positioning, messaging, sales force and partner training, investor/analyst communications, marketing programs, product presentations and demonstrations, product launches, and more.
Senior Innovation Associate (February 2014)
This is a key role on the Innovation team in helping define strategy and driving the early stages of the development cycle - A combination of marketing, technical new business development and product development and product and project management- crucial to the continued development of a pipeline of new products and markets - providing leadership in defining key growth markets, identifying disruptive technologies, researching industry trends and stewarding the innovation process including mentoring and training NPD project leaders and teams. These strategies will also include innovation threat assessments to win in the market. Responsible for developing formal business plans using solid analytics, “mind of the customer” research and engaging key resources within the innovation group as well as internal and external resources.
Product Marketing Manager (February 2014)
The Product Marketing Manager is responsible for the outbound marketing strategy for a market segment or collection of product lines. This position requires close interaction with product management, marketing communications and sales management. Strong communication skills are a must. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.