Buffalo Niagara Chapter Events
The Buffalo Niagara Chapter of PDMA is proud to bring you interesting, educational, and entertaining events. Our programming spans a variety of topics for product developers with the intention to provide something for everyone, be you new to product development or a seasoned professional. Every event is structured to encourage collaboration between presenter and audience members. We value the opportunities to meet, collaborate, and learn from others in our community. We hope to see you at an upcoming event- check back often for new event information.
Topic: Are You “VOC Ready”? Assessing Your Voice of the Customer Competence
When: May 22, 2014, 6-8 PM
Where: PCB Piezotronics, Inc., 3425 Walden Avenue, Depew, NY 14043-2495 USA
Early Bird Code (May15th): u6ujvxfc
Members and Students: $20
Student Code: zdaauvbs
John Mitchell is a principal at Applied Marketing Science, and leads the firm’s Insights for Innovation practice. John’s work at AMS includes Voice of the Customer studies, QFD, concept development and evaluation, and conjoint analysis.
Voice of the Customer (VOC) is a vital part of New Product Development and Innovation, recognized in numerous academic studies as a best practice, most notably PDMA’s Comparative Performance Assessment Survey (CPAS). Yet many innovators continue to struggle with making VOC research standard operating procedure at their companies, instead of an occasional event. Old habits—listening only to the sales force, focusing only on top-tier or friendly customers, or failing to use a disciplined process—remain the order of the day. Unless a company creates a strong internal capability in VOC, its innovation success rates will continue to languish.
AMS has identified what separates the “best” from the “rest,” using 16 criteria within three VOC competencies: Organizational Readiness, Tactical Expertise, and Tools & Infrastructure. In this session, John will share his thoughts about how companies transform VOC from an occasional “check the box” activity—or worse, a management fad—into a sustainable source of customer-driven insights, activities, and growth. (Spoiler Alert: It is not simply “hiring consultants”!)
Topic: Simple Strategies for Predictive Project Management
When: March 19, 2014, 6-8 PM
Where: Insyte Consulting - Larkin on Exchange (Barton Room
Robert Baim is an executive consultant with a distinguished career in the integration of complex business, technical, IT, and project management processes. He provides senior consulting and training services to numerous Fortune 500 companies in a broad range of industries. Bob is an Engineer, MBA, and is certified as a Project Management Professional (PMP®) from the Project Management Institute (PMI). He served as adjunct professor with Idaho State University in the field of organizational behavior. He maintains the distinction as a Certified Cost Engineer (CCE) from the Association for the Advancement of Cost Engineering (AACE). For more information, his website is AvoidingtheOSphase.com.
Bob will introduce the concept of the OS Phase in new product development projects and relate his lessons learned on numerous projects across various industries. Simple OS Phase avoidance strategies for predictive project management will be discussed including Bob's Strategy #35 of being simple, credible and predictive. Bob will show how the relentless pursuit of scope and identification and mitigation of risk will help everyone improve their project performance.
Dr. Peter Allen
nu Angle Ltd. (London, UK)
Originally trained as a physicist and undertaking research into innovative multi-layer semiconductor devices, Dr. Peter Allen has 20 years of experience in technology and innovation consulting (Coopers & Lybrand, Sagentia, Monitor Group, and nu Angle).
Peter is a key contributor to nu Angle's multi-faceted toolkit for identifying, prioritizing, and evaluating key technologies and external solutions to deliver against commercial needs. During his career over the last two decades, he has been exposed to a wide range of industry sectors and technologies: medical devices, fast moving consumer goods, food & drink, rail, automotive, and government R&D labs.
Peter's Tuesday night presentation - Link
Technology roadmapping is a topic that is gaining a huge amount of interest amongst the many companies who are looking to invest for growth. Recent economic conditions have led to greater caution; at the same time, there has been a growing desire to invest for growth and develop new revenues by organic innovation, rather than top-line growth via acquisition.
Roadmapping is one of the tools that you can use to develop robust investment strategies for technologies to support innovation and growth. It can be structured to directly support ‘challenge-led’ innovation and direct ‘open innovation’ programs, as well as identifying opportunities for new IP.
Many methods for building roadmaps are based leveraging internal knowledge, building timeline pictures and are predominantly workshop-based. They also focus on the roadmap as the output of the work. We believe that there is much more that can be gained by
- Connecting the roadmap scope directly to the commercial needs of the business – making it less about ‘technology push’
- Utilizing external subject matter experts to help build a roadmap that goes beyond boundaries set by internal knowledge
- Building a roadmap that can then be applied to the future strategic direction of a business – i.e. using the knowledge to create commercial advantage, with the roadmap as a ‘means to an end’
- Incorporating IP analysis into the roadmap to support sustainable innovation
- Translating the analysis into action plans that can then be assessed by a company’s leadership team –enabling informed investment choices
Special thanks to our meeting sponsors
Topic: Technology Roadmapping - Conceptual or Practical Tool for Innovation
When: November 12, 2013
Where: PCB Piezotronics