'The three key rules of marketing are brand recognition, brand recognition, brand recognition.' - Anon
The Tampa Bay chapter of the Product Development and Management Association (PDMA) in cooperation with the Corporate Training Center at Hillsborough Community College is proud to present:
The 2009 Tampa Bay PDMA Forum –
“Product Branding and Promotion”
Friday, September 18
The Corporate Training Center at Hillsborough Community College, Davis Islands Campus
On-Site Registration begins at 9:00 AM
"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - David Ogilvy
Most people equate branding with logos and slogans. But it’s much more.
'A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.' - Scott Bedbury/Nike, Starbucks
In cooperation with the Corporate Training Center at Hillsborough Community College, the Tampa Bay PDMA chapter presents an exciting day examining branding – what it is, what it isn’t, how it’s done, and how it impacts your company. You’ll hear presentations by branding leaders on different methods and processes that you can use to energize your own brand.
A lady, sitting next to Raymond Loewy at dinner, struck up a conversation.
'Why', she asked 'did you put two Xs in Exxon?'
'Why ask?' he asked
'Because', she said, 'I couldn't help noticing?'
'Well', he responded, 'that's the answer.'
Tentative 2009 Forum Agenda: (Speaker details TBA)
9:00a – 9:30a Registration
9:30a – 9:45a Opening Remarks
9:45a – 10:45a Speaker
10:50a – 11:40a Speaker
11:45a – 1:00p Lunch
1:00p – 1:50p Speaker
1:50p – 2:00p Break
2:00p – 2:50p Speaker
2:50p – 3:00p Closing
Speakers Currently Scheduled:
Glenn Peak: President, PeakBiety Branding + Advertising
Nancy Walker: Founder and President, Walker Brands
Devin Dutcher: Partner, one80 Communications
Shaun Pope: Director, Endavo Media
What you will learn:
• How branding is changing our product and service deleviery processes today
• Multi-channel branding
• Media impacts on brands
• Risk-Reward of branding
• Sustainable branding strategies
Who should attend?
• Product managers and brand managers
• Product and systems developers
• Executives managing product development and product management teams
• Product engineers and designers
• Entrepreneurs and business owners
• Web developers and graphic designers supporting product initiatives
Forum Location:
The Corporate Training Center @ HCC
39 Columbia Drive
Tampa, FL 33606
http://www.tampatraining.com/information/directions.cfm
Registration:
Pre-registration rates (until 7:00PM Wed, September 16):
PDMA Members - $60 Non-Members - $100 Academic - $40 (Requires valid school ID)
Late/At-The-Door registration rates (September 17 and 18):
PDMA Members - $75
Non-Members - $125
Academic - $50 (Requires valid school ID)
Contact:
For questions and sponsorship information, please contact:
Mike Presta
Email: michael.presta@sykes.com or michael.presta@verizon.net
Days: 813-470-3218
Mobile: 813-240-1339
2009 FORUM SPONSORS:
Premier:
Prestige:
Patron:
| Contact: | Mike Presta |
| Phone: | 813-470-3218 |
| Email: | michael.presta@sykes.com |
