PDMA is seeking general session speakers as well as breakout session speakers. Please choose the appropriate education track, and complete all information.

    Be sure to review all the guidelines and presenter registration policies below prior to submitting your session proposal. The call will remain open until Friday, May 5.


    Submission Guidelines:

    • All presentation titles must be 100 characters or less.
    • Session descriptions are limited to 500 words, so please be succinct. Descriptions are your way to communicate the value of the presentation. Incomplete session information or session descriptions of less than 50 words will not be considered.
    • All submitters will need to supply three key learning points for the proposed presentation. These learning points will identify the three key concepts you will provide to conference attendees.
    • All accepted presenters will be required to participate in a quality assurance review in the August/September timeframe to ensure that content is aligned with key learning points, delivery frame, and the PDMA standards.
    • All submissions must be received prior to 11:59 p.m. CST on Friday, May 5, 2017 to be considered. 

    Education Tracks:

    TRACK 1: Strategy and Discovery

    Come hear from experts regarding activities and methods to secure market insights.  Learn to develop NPD strategy that best aligns with company strategy and success. Experts will share stories, examples, and tools that contribute to better market understanding and strategies. 

    Topics may include:

    • NPD strategy as extension of company strategy
    • Anticipating, evaluating and adapting strategy to disruption
    • Assessing and building an innovation ecosystem
    • R&D:  future forecasting, market research

    TRACK 2: Disruption and Innovation

    A great idea is one thing, but turning that idea into a successful commercial product is where the true value is created. In this track, experts will discuss activities and methods that are used to uncover or derive innovative ways of solving customer problems. This also includes stories and examples used to create, develop, and deploy strategies that connect with customers, deliver value to your companies, and create competitive advantage.

    Topics may include:

    • Generating customer insights that signal disruptive opportunity
    • Innovation methodologies that harness disruption (includes open innovation, design-thinking, agile/lean)
    • Innovation beyond the product:  business model, financial, digital/technology, operational innovation
    • Shifting structures to drive innovation: incubators, corporate labs, outsourcing innovation, and other approaches
    • Validation

    TRACK 3: Product Commercialization and Execution

    You’ve developed a great solution for a market need – but before you can start counting revenue, you’ve got to get it into market, and then deliver on your value proposition – at scale. In this track, experts will discuss activities and share stories built around developing and/or launching great products and brands.

    Topics may include: 

    • Building convincing business case and forecast
    • Building to customer requirements – today and next-generation
    • Evolving the product mix to stay ahead of disruption
    • Supply chain and partnerships
    • Market development/Go to Market
    • Operations

    TRACK 4: Performance and Sustainability

    Come and learn from those who have applied novel and meaningful ways of measuring NPD success and how they have used these measurement processes and tools to lay a platform for continuous improvement. 

    Topics may include:

    • Re-strategizing across a portfolio
    • Optimizing and improving processes, products, and organizations for products currently in market
    • Performance measurement to drive decisions
    • Discontinuation/exit

    Thank you for your interest in speaking at the PDMA Annual Global Conference in Chicago, Illinois. 

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    Session Submissions are closed.

    If you have any questions about the PDMA Annual Global Conference Call for Speakers, please contact speakers@pdma.org.


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