NEXT EVENT: Thursday, March 22, 2012 at 6:00 p.m. | ||
The Power of Personas: Bring Your Users to Life for Product Success | ||
 | How do we create real, durable personas and what is the true value of personas for product managers and marketers? Eric V. Holtzclaw, CEO of User Insight, highlights the power of personas and contrasts them to using traditional demographics. Eric will touch on ways to socialize personas within your organization to bring them to life for your product and marketing teams. | |
Location
TBD
Date and Time
Thursday, March 22, 2012
6:00 p.m. – 7:00 p.m. Networking and Hors d’oeuvres
7:00 p.m. – 8:30 p.m. Speaker
Cost
Non-PDMA and Non-SEMDA Members: $25
PDMA and SEMDA Members: $20
Summit Season Pass Holders: Free! (use Priority Code on card)
Students w/ID: Free! (use Priority Code STUDENT11)
Photos of Summit 2011 now available!
Brad Barbera's Presentation is available. Marty Cagan's presentation is available.
Anil Rathi's presentation is available.
