PDMA Learning and Networking Event
Thursday, Jan 26, 2012 5:30- 8:00 PM
While the need to understand the customer’s requirements is widely acknowledged, too many development efforts suffer from problems with the requirements. A common mistake includes capturing what the customer asks for at a high level, without really understanding the customer need and use model for the product. Many product failures can be attributed to not having a full understanding of what creates value for the customer. Fully understanding what customers value will make the product development process more productive and increase the likelihood of customer success and satisfaction.
The Oregon Chapter of the Product Development and Management Association (PDMA) invites you to its January Learning and Networking Event. At this event, experienced professionals will discuss their experiences with understanding customer requirements, how to best understand their underlying need, what approaches work best for collaborating with the customer in creating requirements, and common mistakes to avoid.
A special thanks to the Oregon Technology Business Center (OTBC) for hosting this event.
Moderator: To be announced
Panelists
Chris Dennis – Managing Director, Steaming Kettle Consulting
Leo Frishberg – Product Design Manager, Intel
Albrech Enders – Owner and Principal at endersgroup
Date, Time, and Cost
Thursday, Jan 26, 2012
5:30-8:30 PM
$20 on-line registration prior to the event
$25 at the door
A discount is available for PDMA members
Click HERE to register for this event
Location
OTBC
8305 SW Creekside Place, Suite C (2nd Floor)
Beaverton, OR 97008
(Near the corner of Hall and SW Creekside Place. Remember the 217 freeway can get congested at this time of day so allow some extra travel time)
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The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The Oregon chapter's mission is to help local professionals and organizations to identify, develop, and launch more innovative and profitable products and services through cross-industry collaboration, thought leadership, and the sharing of best practices and practical knowledge. For more information about the Oregon Chapter of the PDMA, please contact:
Miki Tokola, Chapter President
president-oregon@pdma.org
