Using visualization models to identify tactical congruence (or disconnects) in marketing operations
Context Marketing
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Ross Seider - President of On-Fire Associates
David Tolwinski - Founding Fellow, New England Clean Energy Council Fellowship Program
Thursday December 11th at Microsoft Corporation
Even when the corporate strategy is well articulated, executives and planning stakeholders view business opportunities through different tactical lenses. One of marketing's key responsibilities is converging disparate internal and external views. Exposing tactical disconnects requires a forcing function.
Context Marketing is a schema of operating principals, linkages and visualization models that flush out and resolve internal and external misalignments among executives and planning stakeholders. A workflow example in project portfolio planning using two real-time visualization models will be presented. The two models work interactively, recursively and in parallel forcing diverse stakeholders to actively engage, share their tactical assumptions, understand tradeoffs and emerge with a consensus.
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Location: Microsoft
201 Jones Road - Sixth Floor - Conference Room EBC
Waltham, MA 02451
781 487-6400
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Jones Road is near the intersection of Route 117 and Route 128 in Waltham. The Microsoft office is at the end of Jones Road. The Security guard, may need to let you in the building.
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7:00 pm - 9:00 pm -- Program and discussion
Students & PDMA members $20 ($30 after Nov 11th -- $35 at the door)
Non-PDMA members $30 ($35 after Nov 11th -- $40 at the door)
