Webcast: 5 Ways to Build Your Customer into the Front End of Innovation

    By: Mark A Hart, NPDP on Sep 16, 2015

    Incorporating customer input into innovation doesn’t have to be painful – in fact, it can be incredibly rewarding. Customer knowledge and empathy are the essence of the design thinking and lean startup models. Join us to find out about a step-by-step system of tools and activities you can use WITH your customers at the front end of innovation to make sure that you’re developing products that meet real needs.

    Customer insights are more than just a great basis for innovation. Those same insights can help you communicate and get support for your new product ideas. This session will help you prepare for validated idea generation for innovation with a solid system and plan that will increase your likelihood of success. 

    What you will learn 

    During this webcast you will learn a step-by-step approach to innovating with your customer. This will include: 

    • Ways to use customer insights to Identify opportunities for innovation 
    • Online tools useful for each step of the front end of innovation process, including your efforts to get support for your recommendations
    • Examples of how this approach has worked that you can draw from for your own new product development process

    Who should attend

    This webcast will be relevant to individuals who are charged with ideating and developing new products, particularly those in smaller teams with fewer resources. This will also be relevant to their immediate team members, including those in marketing research/insights functions.

     This webcast will be valuable for product managers, innovation specialists, consumer insights managers, and UX designers.

    innovation-flowchart.jpg

     

    Presenters

    DarinEich.jpg
    Darin Eich, Ph.D. is the author of Innovation Step-by-Step: How to Create & Develop Ideas for your Challenge, an expert Innovation Trainer, facilitator, keynote speaker & the founder of InnovationLearning.orgDarin has been consulting for Dartmouth College and the University of Wisconsin for 7 years. He was the President of BrainReactions, a consulting company founded by UW students, where he led brainstorming and voice of the customer project for clients like P&G, B&D, BMW, Kellogg, Agilent, the United Nations, and the U.S. Council on Competitiveness.

    LinkedIn: www.linkedin.com/in/darineich

     

     

     

     

     

    JaneBoutelle500.jpgJane Boutelle is a marketing leader with deep experience in software product management and in marketing technology and products and services.  She is a strong communicator and strategist. She is the CMO and co-founder of Digsite, a qualitative research platform for creating “virtual focus groups” to get in-depth customer input. She has proven success in creating and growing products and programs, including leading the team that launched Intuit’s QuickBooks (now a >$1billion business).

    LinkedIn: www.linkedin.com/in/janeboutelle

     

     

     

     

    Live Event

    Part 1 Thursday, October 29, 2015. 12 PM (noon) Eastern (New York)

    Price: Free

     

    Recording

    This recording is available in the "Webcast Recordings" section of the "PDMA Store."

     

    NPDP Certification

    For those with PDMAs New Product Development Professional, NPDP certification, participating in each webcast qualifies for one hour of professional development credits.

     

    Incorporating customer input into innovation doesn’t have to be painful – in fact, it can be incredibly rewarding. Customer knowledge and empathy are the essence of the design thinking and lean startup models. Join us to find out about a step-by-step system of tools and activities you can use WITH your customers at the front end of innovation to make sure that you’re developing products that meet real needs.

     

    Customer insights are more than just a great basis for innovation. Those same insights can help you communicate and get support for your new product ideas. This session will help you prepare for validated idea generation for innovation with a solid system and plan that will increase your likelihood of success.

     

    Learning Objectives: (Provide 3 bullet points that specify what attendees can expect to learn from attending this webcast)

    Find out ways to use customer insights to Identify opportunities for innovation 

    2. Learn about online tools useful for each step at the front end of innovation process

    3. Get examples of how this approach has worked that you can draw from for your own innovation process

    This will be relevant to people who are charged with ideating and developing new products, particularly those in smaller teams with fewer resources. This will also be relevant to their immediate team members, including those in marketing research/insights functions.

     

    Product managers, innovation specialists, consumer insights managers, UX designers

    , including your efforts to get support for your recommendations

    Released: September 16, 2015, 7:16 am | Updated: October 30, 2015, 11:31 am
    Keywords: PDMA Blog | Webcast


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