Transfomative Innovation Is the Model of the Future

    By: Kelly Mantick on Aug 14, 2015

    When the old definition of innovation no longer works, where do you turn? In Michael Docherty’s article “Collective Disruption: A New Model for Transformative Innovation” in Visions Issue 2 2015, he explains that core innovation is no longer enough – transformative innovation is now necessary to open up new areas of growth within your organization.


    With the pressure to create and deliver incremental and transformational innovation, a single company may not be able to execute these objectives alone. Docherty, however, offers another solution – large established companies pair up with entrepreneurial ventures to create new business opportunities. Rather than engage entrepreneurial companies in a strictly merger-acquisition, consolidator-colonizer model, Docherty focuses on harnessing the power of collaboration while using the power of transformative innovation and new business creation.


    In his article, Docherty outlines a framework for collective disruption in four iterative and collaborative phases.


    Read now.

    Released: August 14, 2015, 7:35 am | Updated: August 20, 2015, 1:57 pm
    Keywords: PDMA Blog

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