When the old definition of innovation no longer works, where do you turn? In Michael Docherty’s article “Collective Disruption: A New Model for Transformative Innovation” in Visions Issue 2 2015, he explains that core innovation is no longer enough – transformative innovation is now necessary to open up new areas of growth within your organization.
With the pressure to create and deliver incremental and transformational innovation, a single company may not be able to execute these objectives alone. Docherty, however, offers another solution – large established companies pair up with entrepreneurial ventures to create new business opportunities. Rather than engage entrepreneurial companies in a strictly merger-acquisition, consolidator-colonizer model, Docherty focuses on harnessing the power of collaboration while using the power of transformative innovation and new business creation.
In his article, Docherty outlines a framework for collective disruption in four iterative and collaborative phases.