A Message From Allan Anderson, NPDP, 2017 Chair of PDMA

    By: Elizabeth Conner on Jan 19, 2017

    May I introduce 2017's first issue of Connections by saying how delighted I am to accept the position of PDMA Chair. I have long held PDMA in high regard and it is a real honor to now be leading the association.

    My personal involvement with PDMA started in 2007 as a member of the establishment team for PDMA New Zealand. I have since held many roles in PDMA, serving as VP of International Affiliates and a member of the Outstanding Corporate Innovator (OCI) Award Committee. Most recently, I have led the revision of NPDP Certification and its launch into China.
     
    As I have become increasingly involved with PDMA, I have come to value the association even more. Although I have been involved with product development all of my professional life, PDMA has provided me with the opportunity to expand my horizons of knowledge and extend my networks of contacts worldwide. I have also made many new friends as I have traveled to a number of countries representing the association.
     
    Since becoming a member of the PDMA Board, I have been a strong and vocal advocate for globalization. Based in New Zealand, I have traveled extensively both for work and pleasure throughout my life. As I was born and have family, in the UK and my wife's family come from Italy, regular visits to Europe are a must. On the work front, I have held positions in general management, development, academia, and consulting that have required regular international travel. My working life started as an academic teaching product development and marketing to technology and engineering students. I then moved into industry and on to my own consulting practice in innovation and change management. After several years consulting, I returned to the industry as the Chief Executive of the New Zealand Dairy Research Centre with over 400 staff worldwide. Now I am back in academia as Professor of Product Development in the School of Engineering at Massey University.
     
    From this brief introduction, you can probably gather that I am passionate about PDMA. It is the leading association for product development professionals worldwide. It has an excellent base in academic, practitioner and service provider membership. It has representation in 16 countries. And, most importantly, it has many people, just like me, who are passionate about product development. I am excited about the future of PDMA, a future that will see it grow its relevance and membership worldwide. To do this, we need the support of all members. If you have any specific suggestions on how to improve PDMA, or, better still, are willing to volunteer your services then please do not hesitate to contact me, or any member of the PDMA Board personally.
     
    In following issues of Connections, I will place greater emphasis on my vision for PDMA and the key initiatives for 2017. In the meantime, very best wishes for the new year ahead. Hopefully, I will have the opportunity to meet many of you personally or at least through email.
     
    Allan M. Anderson, NPDP, Chair of PDMA
    Released: January 19, 2017, 9:16 am | Updated: January 19, 2017, 9:36 am
    Keywords: PDMA Blog

    Srikanth Thirumalasetti Congratulations!
    By: Srikanth Thirumalasetti | Posted: January 25, 2017, 12:55 am

    Dear Prof.Allan Anderson,

    Congratulations! on being elected to Chair the PDMA board.

    As I see, your affirmative position on Globalization is the need of the hour, especially when we see the Western political leadership turning inward or protectionist to create/sustain wealth for their citizens at the cost of Globalization's ability to ameliorate poverty in impoverished nations across the World.

    It seems to me that PDMA as a premier organization connecting innovators world-wide has a definitive role to play in the process of wealth creation by helping organizations and inviduals across the World gain access to PDMA's cutting edge research and best practices on Innovation.

    In the above context and as a strong supporter of Globalization that ameliorates the suffering of people across the World, I've following suggestions to the board:

    1. reduce the entry barrier to access the knowledge and the cutting edge research done by NPD practioners and academicians who are PDMA members:
        - for e.g., Indian editions of NPDP study guides could reduce the cost by more than 60% for an NPDP aspirant;

    2. identify the interventions that might be required to make NPDP a premier credential to be sought by the individuals across the World:
        - recent successful partnership of PDMA with Chinese government training center of the State Administration of Foreign Affairs is a step in that direction;

    3. invest on more research in what it takes for an organization or individuals to deliver disruptive innovations:
        - innovation in emerging countries like India, is still perceived as a capability that is either dependent on the individual or an organization's ability to deliver frugal innovations (doing more with less). And, I disagree with both these perceptions:
            -- in India, the capability of the individual is captured as what is called as "Jugaad" innovation, which crudely speaking, means a "quick-fix"; this implies that there is a huge conceptual gap on how one understands the true meaning of innovation;
            -- as I see, the philosophical ground on which most of the organizations stand to develop new products through frugal innovations is a conservative position i.e. the need to conserve "Time" and "Money", which are at the root of any business enterprise; extra-polating this conservatism in the context of Prof.Clayton Christensen's Economic engine, these frugal innovations fall under the category of Sustaining and Efficiency innovations, which DO NOT create new jobs that uses capital as in Disruptive innovations;
        -- and to create wealth across nations in a sustainable way through the process of Globalization, there is a need to deliver more Disruptive innovations that power the economic engine of a nation;
        -- and capital that is required to power this engine could be derived from the principles of Islamic Banking and Finance, where co-creation of wealth is at the heart of it's Financial architecture, which ensures that the human being/ the individual is at the center of the whole process of wealth creation.

    Once again, I wish you success as the Chair of PDMA board and as a supporter of Globalization, I wish you the very best in your efforts to facilitate the process of wealth creation through NPD, which, as I see, is our collective responsibility towards builiding a common humanity devoid of suffering from humane quality of life.

    Regards,
    Srikanth Thirumalasetti

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